For SRP’s Expert Solutions Campaign, the creative team was tasked with increasing customer awareness about SRP’s various programs that are designed to help customers save. Based on the previous year’s analytics, the creative team was asked to make the messaging easier to understand for all segments.

As the Senior Copywriter on this campaign, I replaced the former copy (“we have expert solutions for you…”) with the more direct and consumer-beneficial messaging of “saving energy means saving money.”

Campaign deliverables included targeted emails, website, bill inserts, paid social media, OOH, video (broadcast and streaming), digital display and print ads. Some examples of these deliverables are provided on this page.