For SRP’s Community Impact Campaign, the creative team was tasked with increasing customer awareness about SRP’s power and water programs that are designed to help locals in need and the environment.
As the Senior Copywriter on this campaign, I came up with two key messages to test in market: “Help Our Valley Thrive” and “Power to Make a Difference.”
Campaign deliverables included targeted emails, website, bill inserts, paid social media, OOH, video (broadcast and streaming), digital display and print ads. Some examples of these deliverables are provided on this page.
For SRP’s Role-Specific Hiring Campaign, the creative team was tasked with supporting Human Resources’ goal of increasing awareness about new career opportunities for three role types: lineworkers, engineers and customer service representatives.
As the Senior Copywriter on this campaign, I worked closely with our graphic designers and video team to develop simple, yet compelling assets, especially for social media.
This campaign was awarded “Best Social Media Campaign” by the American Marketing Association, Phoenix in 2024.
Campaign deliverables included website overhaul, paid social media, video (broadcast and streaming), digital display and print ads. Some examples of these deliverables are provided on this page.
To view the full copy for the website overhaul, please visit careers.srpnet.com.
Given the complexities and confusion surrounding solar power, the creative team was tasked with a major website and messaging overhaul to help customers better understand their options when it comes to harnessing the sun’s energy.
As the Senior Copywriter on this campaign, I worked closely with graphic designers, strategists, UX designers and the video team to develop a new web experience for customers. This campaign focused heavily on creating more digestible content to help people better understand how solar power works and what programs are available to them.
Campaign deliverables included multiple linked webpages, emails, paid social media, OOH, digital display and print ads. Some examples of these deliverables are provided on this page.
You can explore copy and video on this webpage.
At the Musical Instrument Museum (MIM), the creative team was tasked with spreading awareness about the newest museum exhibition as well as finding ways to integrate elements from the exhibition in various marketing materials while it was open.
As MIM’s copywriter, I collaborated with museum curators to write webpage copy, blogs and emails. Some examples of that work can be viewed on this page, as well as the exhibition webpage.
For SRP’s Expert Solutions Campaign, the creative team was tasked with increasing customer awareness about SRP’s various programs that are designed to help customers save. Based on the previous year’s analytics, the creative team was asked to make the messaging easier to understand for all segments.
As the Senior Copywriter on this campaign, I replaced the former copy (“we have expert solutions for you…”) with the more direct and consumer-beneficial messaging of “saving energy means saving money.”
Campaign deliverables included targeted emails, website, bill inserts, paid social media, OOH, video (broadcast and streaming), digital display and print ads. Some examples of these deliverables are provided on this page.
