Given the complexities and confusion surrounding solar power, the creative team was tasked with a major website and messaging overhaul to help customers better understand their options when it comes to harnessing the sun’s energy.

As the Senior Copywriter on this campaign, I worked closely with graphic designers, strategists, UX designers and the video team to develop a new web experience for customers. This campaign focused heavily on creating more digestible content to help people better understand how solar power works and what programs are available to them.

Campaign deliverables included multiple linked webpages, emails, paid social media, OOH, digital display and print ads. Some examples of these deliverables are provided on this page.

You can explore copy and video on this webpage.